Couples content for “taboo topics”: Durex x @thatsme.sb
High relevance
Couple Content
Facts
178.000
Views
84.000
Accounts reached
The Campaign
For its branding, Durex relied on @thatsme.sb to create an approachable and attention-grabbing presence on Instagram through authentic couple content. The campaign aimed to position the brand in a young, modern environment, using humorous, open communication to make a sensitive topic easily accessible.
Results
Content
Awareness
By talking about “taboo topics,” the aim was to increase brand awareness, especially among the young target group.
Lifestyle
Durex as a lifestyle brand was anchored in a natural, modern setting.
Couple Content
By involving his wife, who is also a content creator, Stefan was able to increase the reach even further.
Creator
@thatsme.sbSuccess Stories
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