Annual campaign with @aboutdina: 2.5 million impressions for C&A
Annual campaign
1.8 Mio. Views
Facts
2,5 Mio.
Impressions
1,8 Mio.
Views
7
Reels
The Campaign
Content creator @aboutdina is known for her fashion and inspirational content. In 2024, she collaborated with C&A on an annual campaign. Over the course of several months, she repeatedly produced reels and story content for and with the brand, showing her followers her favorite pieces for different occasions and seasons. The campaign was rounded off with co-creation content and competitions.
Results
Content
Duration
By running the campaign over the course of an entire year, relevant touchpoints were created repeatedly within the target group.
Co Author Reel
By publishing the reels on both accounts—C&A and @aboutdina—the target audience was reached perfectly.
Brand Fit
Dina is known for her fashion inspiration and has been working with C&A for a long time. That's why the campaign is so authentic.
Creator
@aboutdinaSuccess Stories
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