First influencer marketing campaign for Simba Toys: 1 million impressions
Intro
The new toy from Simba Toys - the “Screamerz” - was to be promoted by 4 Family Creator to generate reach. Two reels on Instagram and 2 TikToks were used for this, which were then also extended by Spark Ads. In addition, a discount code for the Simba Toys Shop was offered in the Creator's Instagram stories.
Strategy
Two creators advertised the new toys from Simba Toys on Instagram, while the other two published videos on TikTok. In this way, a broad target group was addressed. This strategy not only achieved a very wide reach, but also generated sales. In addition, the TikTok videos were extended by Spark Ads and Instagram Stories with discount codes were played out on Instagram. The campaign is the first influencer marketing campaign for Simba Toys.
FAMILY CREATORS
To promote the new toys from Simba Toys, the company relied on high-reach Family Creator on Instagram and TikTok.
PLATFORMS
As part of this campaign, content was published on both Instagram and TikTok. This allowed a broader target group to be addressed and a greater reach to be achieved.
PRODUCT LAUNCH
Influencer marketing is well suited to promoting new products that are launched on the market. In the case of Simba Toys, this was the new “Screamerz”.
STOYRTELLING
The focus of the campaign was to be on the fun that families have together with the new toys. The Family Creators all published content in their own individual way.
Results
Data
Creator
@instadad.papazwuck
@reneschmock
@michellexpascal
@diedenisekContent
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