Success through co-creation reel: @mrs_ermerson x Costa Meeresspezialitäten
Intro
Julia from @mrs_ermerson advertised Costa seafood specialties on her Instagram channel. The focus was on the new products. The campaign was implemented together with the agency Pony & Blond.
Strategy
To present the new products from Costa Sea Specialties, the company collaborated with family and interior creator @mrs_ermerson on Instagram. The campaign focused on the “Schneller Genuss” products. To ensure greater reach and awareness, a co-creation reel was used, which was published on both Julia's and Costa's accounts.
FAMILY
As a mother or father with children, you don't always have a lot of time to cook. For this reason, Julia's application as a mom of three was very authentic. She was able to show how quickly she can conjure up something delicious on the table with Costa.
STORYTELLING
The content creator was able to package the message of the campaign in a creative reel and tell her followers a story. This immediately brought the campaign to life.
CO-CREATION
By publishing the reel on both accounts - the creator's and the brand's - the double reach of followers could be used and additional awareness created.
INTRODUCTION
Influencer marketing is ideal for introducing new products to the market, as can be seen from the KPIs achieved in this campaign.
Results
Data
Creator
@mrs_ermersonContent
Seen On
Success Stories
Start yourSuccess Story
Our influencer marketing takes your brand to the next level. To learn more, drop us a message.
- Nano to Macro
- For every Niche
- Coordination
- Fast Communication
Loading...
Search...