Opening up new markets with family creators: tonies in Switzerland
Intro
A Tonie in Swiss German was launched exclusively for Switzerland in the summer. The aim was to use Swiss creators to highlight the exclusivity and popularity of this Tonie. The aim was to reflect Switzerland and its typical characteristics in the videos.
Strategy
“Globi” is the name of the Tonie that was launched exclusively in Switzerland. It is the first Tonie on the market to be available in Swiss German. Four family creators from Switzerland were involved in raising awareness of the new figure. The Tonie was to be shown at various locations that are known for Switzerland.
FAMILY CREATORS
Tonies are a big hit in many households with children. As a result, four Family Creators were chosen for the campaign to present the brand's new figure.
LOCALITY
The new figure is the first Swiss Tonie. For this reason, the focus was only on a Swiss target group.
STORYTELLING
As part of the application, the focus was to be on Switzerland with its special places and locations. These were therefore integrated into the creators' content.
NEW MARKET
Previously only available in German, the first Swiss Tonie opens up a new market for the company.
Results
Data
Creator
@miniundstil
@three.little.lions
@una_bella_storia_
@bercin_Content
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