Over 1 million impressions through high-quality video campaign: MIXA x @die.kim
Intro
The goal of the campaign was to present the new MIXA product. As part of the launch, the aim was to generate reach and present the benefits. To this end, we worked with content creator @die.kim, who presented the product efficiency and benefits in a creative reel.
Strategy
Influencer @die.kim has long described MIXA products as a “game changer” for her entire family. As a result, she has been working with the brand for a long time and repeatedly presents the benefits and properties of the creams to her community. She usually uses creative reels in which she convinces her followers of the brand and the products through exciting storytelling. She focuses on the versatility of the products and the product details.
CREATIVITY
Kim is known for her creative posts and reels on social media. This made her collaboration with MIXA and the presentation of the new product all the more authentic and allowed her to include all the important details about the launch.
REEL
With reels, important product details can be communicated much better than in Instagram posts. In addition to this fact, @die.kim is known for her creative and high-quality videos, which always draw a lot of attention to her profile and the advertised brand.
LONG-TERM
Kim has been working with MIXA for a long time and repeatedly incorporates various products from the brand into her everyday life. Followers therefore already associate the brand with the content creator, which makes the implementation all the more authentic.
TRUST
Kim has a very close relationship with her community. As a result, her followers trust her recommendations 100%. The reason for this is that Kim only promotes very select brands that she actually uses herself in her everyday life.
Results
Data
Creator
@die.kimContent
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