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Samsung

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The campaign was carried out with two bloggers from the family sector and two from the fashion & fitness sector. The campaign format included 60 stories over a period of 30 days. One story per day was published by a family blogger and one story per day by a fashion & fitness blogger. The primary goal of the campaign was to increase the awareness of Samsung Wearables Gear and to increase sales by integrating a voucher code. The Samsung Wearables are compact fitness wristbands in a stylish design.

01. Goal

Branding - Samsung

The intention of the campaign was to increase the awareness of the new Samsung wearables and to generate sales through regular activating stories. Active stories should embody the sporty-technical character of Samsung and call for regular movement in everyday life.

02. Solution

Branding - Samsung

For this campaign, we selected two well-known influencers from the family sector and two well-known influencers from the fashion & fitness sector who integrated the wearables into their everyday lives in a suitable way. A pedometer challenge was integrated between the influencers from the same areas. The daily goal was to achieve at least 11,000 steps and to actively call on the followers to participate. By integrating an individual voucher code every influencer had the opportunity to activate his followers for purchase.

03. Result

Branding - Samsung

The influencers have received a great deal of positive feedback. Numerous followers decided to buy one of the fitness wristbands and also actively participated in the challenge of 11,000 steps a day. All in all the combination of family and fashion & fitness Influencers succeeded in inspiring the various target groups and creating more brand awareness for the Samsung wearables.

Keys & Figures

Branding - Samsung

Influencer:

4

Total Impressions:

5.278.638

Total Stories:

264

Stories by day:

2

Average Story Views:

19.995

BRANDING CAMPAIGNS

Samsung

The campaign was carried out with two bloggers from the family sector and two from the fashion & fitness sector. The campaign format included 60 stories over a period of 30 days. One story per day was published by a family blogger and one story per day by a fashion & fitness blogger. The primary goal of the campaign was to increase the awareness of Samsung Wearables Gear and to increase sales by integrating a voucher code. The Samsung Wearables are compact fitness wristbands in a stylish design.