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Ostseeferienland und Grömitz Tourismus

ostsee

New York, Dubai and Bali. These destinations are probably on the wish lists of many followers for the next vacation. Particularly since the popular bloggers are always only at the most beautiful places of the world, followers develop a big wanderlust. But why always fly many hours if the good is so close? Just like the Baltic Sea with its white beaches and diverse offers.

01. Goal

Event - Ostsee

The campaign with the Baltic Sea Holiday Region and Grömitz Tourism shall show the diversity of the Baltic Sea at the Lübeck Bay. Family holidays, wellness with your partner or a girls' weekend with your best friends - there is something for everyone. Authentic reporting through Instagram stories, wanderlust pictures as Instagram post and everything to read in the blog post.

02. Solution

Event - Ostsee

Over a longer period we have planned a total of five influencers for the campaign. To date three girls and their families have already travelled to the Baltic Sea and spent a few days there. Until the end of the year two more influencers will travel to the coast to spend a weekend with friends and a partner. In order to ensure authentic reporting and to convey the feeling of a holiday there were no postings or stories for this campaign. Since we know that our influencers love to report things they like and enjoy, they were given free reign in the campaign.

03. Result

Event - Ostsee

To date impressions in the millions have already been achieved. Again and again the girls reach news and pictures of their followers, as they spend now also a few days with their loved ones in the respective accommodations. By the direct integration of the vacation homes and detailed information, the followers could book so likewise the accommodation directly.

Keys & Figures

Event - Ostsee

Influencer:

2

Total Impressions:

3.489.400

Likes:

64.365

Interactions:

9.600

thereof Story Views:

2.260.000

Comments:

5.635

CAMPAIGNS EVENT&TRAVEL

Ostseeferienland und Grömitz Tourismus

New York, Dubai and Bali. These destinations are probably on the wish lists of many followers for the next vacation. Particularly since the popular bloggers are always only at the most beautiful places of the world, followers develop a big wanderlust. But why always fly many hours if the good is so close? Just like the Baltic Sea with its white beaches and diverse offers.