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Mercedes

In the campaign we combined the classic and elegant brand with an influencer who embodies exactly this elegance through her Instagram feed. The lifestyle images underline the modern touch of the newly launched A-Class.

01. Goal

Product Launch - Mercedes

Mercedes' aim with the campaign was to present the new features of the newly launched A-Class. The aim was to create an understanding of the modern equipment and design among the followers. The focus was on the regional target group of the car dealership.

02. Solution

Product Launch - Mercedes

One of our influencers from Göttingen was given the new A-Class for a certain period of time which she was allowed to drive. During this time she produced several pictures and videos representing the modern lifestyle Mercedes stands for. In the stories the innovative characteristics of the A-Class were thematized so that the followers could get a complete insight. The influencer was also present at the market launch so that her person was associated with the Mercedes brand.

03. Result

Product Launch - Mercedes

Thousands of different people were made aware of the advantages of the new A-Class. Through direct feedback from the followers we could see that the influencer's application had led them to look into the new A-Class and find out more about it.

Keys & Figures

Product Launch - Mercedes

INFLUENCER:

1

TOTAL IMPRESSIONS:

1.730.000

LIKES:

21.700

COMMENTS:

300

THEREOF STORY VIEWS:

1.184.000

INTERACTIONS:

22.000

CAMPAIGNS PRODUCT LAUNCH

Mercedes

In the campaign we combined the classic and elegant brand with an influencer who embodies exactly this elegance through her Instagram feed. The lifestyle images underline the modern touch of the newly launched A-Class.