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iGraal

The collaboration with iGraal was a purely performance marketing campaign. Therefore, only stories and individual tracking links were used. Unlike the previous campaigns, the remuneration was not fixed in this case, but also dependent on performance.

01. Goal

Performance - iGraal

The aim of the campaign was to generate as many new registrations as possible for the customer. Attention should be drawn to the cashback system as a way to save money when shopping online, in order to convince followers that registering with iGraal is worthwhile.

02. Solution

Performance - iGraal

In order to make a subject that at first is not particularly attractive, the campaign was linked with fashion to make it for followers more interesting. Within a fashion haul the influencers presented their new favourite parts of a shop that is part of the iGraal cashback system.

03. Result

Performance - iGraal

The campaign achieved a conversion rate of up to 5.3%. The influencers thus delivered above-average performance and achieved over 4,000 new registrations.

Keys & Figures

Performance - iGraal

INFLUENCER:

3

TOTAL IMPRESSIONS:

1.140.000

REGISTRATIONS:

4200

CONVERSION RATE:

5,3%

CAMPAIGNS PERFORMANCE

iGraal

The collaboration with iGraal was a purely performance marketing campaign. Therefore, only stories and individual tracking links were used. Unlike the previous campaigns, the remuneration was not fixed in this case, but also dependent on performance.