{"id":7610,"date":"2023-04-06T16:06:39","date_gmt":"2023-04-06T14:06:39","guid":{"rendered":"https:\/\/lookfamed.de\/en\/?p=7610"},"modified":"2023-11-27T12:26:21","modified_gmt":"2023-11-27T11:26:21","slug":"6-reasons-why-user-generated-content-is-important-for-your-business","status":"publish","type":"post","link":"https:\/\/lookfamed.de\/en\/news\/6-reasons-why-user-generated-content-is-important-for-your-business\/","title":{"rendered":"6 reasons Why User-Generated Content is important for your business"},"content":{"rendered":"\n

User-generated content (UGC) <\/strong>has become an important marketing tool in recent years. Companies and brands use UGC to get in touch with their target group and increase their brand awareness. Relevant content is thus created by the users themselves. The content created can be used in many ways, be it for paid advertising or for organic marketing. In this blog post, we’ll show you why you should use UGC in your business marketing strategy<\/strong>.<\/p>\n\n\n\n

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What is user-generated content?<\/h2>\n\n\n\n

User-generated content definition:<\/p>\n\n\n\n

UGC means that content is generated by users<\/strong>. This is content such as images, videos, reviews, comments, blogs and social media posts. User-generated content<\/strong> can be created for various platforms and channels, including social media platforms such as Facebook, Instagram, Twitter and TikTok, or for promotional materials, forums, review portals and corporate websites. These forms of UGC can be used to complement marketing strategy and strengthen customer loyalty.<\/p>\n\n\n\n

Why should you use UGC in marketing?<\/h2>\n\n\n\n

Customer loyalty is very interesting and important for every company. But what are the advantages of UGC<\/strong>? What possibilities are hidden behind user-generated content<\/strong>?<\/p>\n\n\n\n

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  1. More authenticity and credibility<\/li>\n<\/ol>\n\n\n\n

    One of the most important reasons for using UGC is to increase the credibility <\/strong>of one’s own brand. It has been proven that customers trust the opinions and experiences of other customers more than the advertising messages of companies. Content is created by users for users. Customers trust your brand more because they’ve received a social proof that your product looks the same in real life and delivers what it promises. In short, people trust a review or recommendation more than an ad. If you use this phenomenon well, it leads directly to the next point: better conversion. <\/p>\n\n\n\n

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    1. Increasing conversion<\/li>\n<\/ol>\n\n\n\n

      UGC is an effective way to convince potential customers<\/strong> that your brand is trustworthy and recommendable. By providing social proof that other customers have a positive or real-life experience with the product, trust is strengthened and the face of the brand becomes authentic. This leads to an increase in the desire to buy, combined with a positive, trusting feeling towards the product. More purchases are made and the positive feeling about the purchase has a pleasing effect on customer loyalty.<\/p>\n\n\n\n

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      1. Increasing customer loyalty and engagement<\/li>\n<\/ol>\n\n\n\n

        f the trust of customers can be increased, a higher level of identification with the product can be achieved. If the product has been tested or presented by users, customers can identify themselves quicker and more easily. If this step is successful, customer loyalty can be increased enormously.<\/p>\n\n\n\n

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        – UGC Shutterstock –<\/figcaption><\/figure>\n\n\n\n
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        1. Increasing the range<\/li>\n<\/ol>\n\n\n\n

          By using UGC, you can also increase the reach of your brand<\/strong>. When users create content related to your business, they often share it with their friends and followers on social media. This gets your brand noticed by a wider audience, which leads to increased reach and awareness<\/p>\n\n\n\n

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          1. Cost saving<\/li>\n<\/ol>\n\n\n\n

            Compared to traditional advertising campaigns, the use of user-created content can lead to significant cost savings<\/strong>. Your company doesn’t have to spend large budgets on content creation and can rely on the creativity and passion of their customers instead. This can also help improve the return on investment (ROI) of marketing campaigns.<\/p>\n\n\n\n

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            1. Increasing visibility<\/li>\n<\/ol>\n\n\n\n

              By using user-generated content, your business can increase its visibility in search engines<\/strong>. When users create content that relates to your brand or business, that content can appear in search results and increase brand visibility.<\/p>\n\n\n\n

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