{"id":6247,"date":"2022-07-15T11:49:59","date_gmt":"2022-07-15T09:49:59","guid":{"rendered":"https:\/\/lookfamed.de\/en\/?p=6247"},"modified":"2022-09-06T11:39:57","modified_gmt":"2022-09-06T09:39:57","slug":"creator-subscriptions-influencer-auf-instagram-abonnieren","status":"publish","type":"post","link":"https:\/\/lookfamed.de\/en\/news\/creator-subscriptions-influencer-auf-instagram-abonnieren\/","title":{"rendered":"Creator Subscriptions &#8211; Subscribe to Influencers on Instagram"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-instagram-is-expanding-the-subscription-options-for-influencers-on-the-platform-what-subscriptions-are-available-on-instagram-now\">Instagram is expanding the subscription options for influencers on the platform. What subscriptions are available on Instagram now?<\/h2>\n\n\n\n<p>Adam Mosseri, Head Of Instagram, announced it on Twitter: The subscription models, which were introduced in January, will now be expanded. What is the goal? For influencers, Instagram is supposed to be the platform on which they primarily earn their money. It is therefore all the more important that they can generate a sustainable income here. Because influencers are ultimately one thing on a monetary level: a business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-subscriptions-are-available-on-instagram\">What subscriptions are available on Instagram?<\/h3>\n\n\n\n<p>To ensure that influencers focus on Instagram and want to earn their main income here, the platform has been working on subscription models for some time.&nbsp;<\/p>\n\n\n\n<p>The following have already been launched in January 2022:<\/p>\n\n\n\n<ul><li>Instagram Story (Influencers can post Stories exclusively for their subscribers)<\/li><li>Instagram Live (influencers can go live exclusively for their subscribers)<\/li><li>Subscriber Badges (subscribers get a badge in their profile when they subscribe, which identifies them to the influencer)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"BorlabsCookie _brlbs-cb-twitter\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-embed _brlbs-twitter\"> <img decoding=\"async\" class=\"_brlbs-thumbnail\" src=\"https:\/\/lookfamed.de\/en\/wp-content\/plugins\/borlabs-cookie\/assets\/images\/cb-twitter.png\" alt=\"Twitter\"> <div class=\"_brlbs-caption\"> <p>Mit dem Laden des Tweets akzeptieren Sie die Datenschutzerkl\u00e4rung von Twitter.<br><a href=\"https:\/\/twitter.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mehr erfahren<\/a><\/p> <p><a class=\"_brlbs-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt laden<\/a><\/p> <p><label><input type=\"checkbox\" name=\"unblockAll\" value=\"1\" checked> <small>Twitter Tweets immer entsperren<\/small><\/label><\/p> <\/div> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"twitter\"><script type=\"text\/template\">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<\/script><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-features-are-new-on-instagram\">What features are new on Instagram?<\/h3>\n\n\n\n<p>These features have already been rolled out and tested in the US for tens of thousands of influencers. Feedback from these creators has now been gathered to expand the subscription model. The following features are new on Instagram for influencers:<\/p>\n\n\n\n<ul><li>Subscriber Chat: Influencers can open a chat in their DMs with up to 30 subscribers and communicate there exclusively with them in real time.<\/li><li>Support for posts: From now on, it is possible to post not only stories exclusively for subscribers, but also all content in the feed. This includes, for example, images or reels.<\/li><li>Subscriber Home: If a user of the Instagram platform subscribes to an influencer, he or she will receive a so-called &#8220;Home&#8221; on the influencer&#8217;s profile, where the collected exclusive content will be displayed.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"BorlabsCookie _brlbs-cb-twitter\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-embed _brlbs-twitter\"> <img decoding=\"async\" class=\"_brlbs-thumbnail\" src=\"https:\/\/lookfamed.de\/en\/wp-content\/plugins\/borlabs-cookie\/assets\/images\/cb-twitter.png\" alt=\"Twitter\"> <div class=\"_brlbs-caption\"> <p>Mit dem Laden des Tweets akzeptieren Sie die Datenschutzerkl\u00e4rung von Twitter.<br><a href=\"https:\/\/twitter.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mehr erfahren<\/a><\/p> <p><a class=\"_brlbs-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt laden<\/a><\/p> <p><label><input type=\"checkbox\" name=\"unblockAll\" value=\"1\" checked> <small>Twitter Tweets immer entsperren<\/small><\/label><\/p> <\/div> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"twitter\"><script type=\"text\/template\">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<\/script><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advantages-of-influencer-marketing-in-this-context\">Advantages of influencer marketing in this context<\/h3>\n\n\n\n<p>By additionally strengthening the bond with their followers, not only Instagram as a platform benefits, but also influencer marketing as an advertising measure. The more users the platform can generate, the more attractive it becomes as an advertising platform for companies.<\/p>\n\n\n\n<p>The new subscription options strengthen the bond between influencer and follower. This is extremely important because influencer marketing depends on the trust of the follower in the influencer. If an influencer promotes a product who has built a close bond with his followers, it is more likely that this product will be sold in the end. The increased authenticity and closeness additionally contribute to this.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is expanding the subscription options for influencers on the platform. What subscriptions are available on Instagram now? Adam Mosseri, Head Of Instagram, announced it on Twitter: The subscription models, which were introduced in January, will now be expanded. What is the goal? For influencers, Instagram is supposed to be the platform on which they [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":6248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[103],"network":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creator Subscriptions - Subscribe to Influencer - Lookfamed<\/title>\n<meta name=\"description\" content=\"Instagram is expanding the subscription options for influencers on the platform. 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