10 seconds as an algorithm guideline

26.02.2025

Adam Mosseri, CEO of Instagram, has now provided further insights into the Instagram algorithm in a video. For the view time of reels, it is relevant that the video is watched for at least 10 seconds in order to be considered a “view” – it does not matter whether the video is only 10 seconds long or longer.

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Pia Dzimalle

Senior Marketing Manager

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