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SEO feature for LinkedIn articles

LinkedIn articles and newsletters can also be SEO optimized from now on.

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Shadowban Info

Instagram now shows creators when their content is “shadowbanned” and for what reason. This means that the platform will no longer display the creator’s content to the community for a certain period of time, without actually blocking it.

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More inspiration through category labels

On business accounts that have a label on their profile (e.g. artist, creator, etc.), users can now click on it to discover more creators with the same category label.

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TikTok Full Screen Mode

Videos can now also be watched in full-screen mode by rotating the phone. This is especially useful for watching longer content.

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Posted Drafts – Time saving for Creators

TikTok makes it possible for videos that have just been posted to be saved directly as a draft, so that if changes need to be made, the video does not have to be produced again. These drafts are accessible for 3 days.

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LinkedIn introduces new analytics for Creators

Among other things, you can document follower growth, view the best performing posts, and get even more audience analysis.

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„Not interested“ on Instagram

The function that we already know from TikTok is now also available on Instagram. Here, content can now also be marked as “not interested”, so that fewer such posts will be displayed in the future.

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Carousel post to make a reel

Users now have the options to transform carousel posts into reels.

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LinkedIn now has its own emojis

After these otherwise always had to be typed in manually, the platform now launches its own set that can be used within postings.

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Share Reels from Third Party Apps

More and more apps are working to allow you to share content via reels on Instagram as well.

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TikTok launches updated Marketing Partner Plattform

This is designed to help brands implement their campaigns by providing them with direct assistance.

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New! Social Channels on Instagram

In the future, it will be possible to create your own channel on certain topics using story stickers, which other users can then join.

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Edit automatic subtitles

Creators on TikTok can now edit the automatically generated captions for their videos after the fact.

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Instagram shows how many times reels have been shared

So creators, but also other users, can now see how often their videos are forwarded.

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Scheduling posts on LinkedIn

Now that Instagram has taken the lead in the desktop version, LinkedIn is following suit: Finally, posts can be pre-scheduled on the platform.

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Automatic subtitles for videos

LinkedIn also continues to work on automation steps and launches automatic subtitles for videos. So far, however, these can only be used in English.

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Topic Tags for Reels

In order for their own reel to be found even better and generate reach, creators can now provide them with so-called “topic tags”, which other users can then search for. Examples are “Makeup” or “Styles and Trends”.

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LinkedIn launches new Ad formats

“Click to message”, “Conversation starter” and “Promoted employee posts” are the new formats that will be available on the platform in the future.

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Pinning Reels

Reels should be able to be pinned in the Reels tab in the future and not only on the “actual” profile.

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Hiding likes on Reels

Not only for posts, but in the future also for reels, the hiding of likes should be possible.

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TikTok launches new analytical tool

This should make it possible to identify one’s own target group even better in the future. Factors such as age, gender and country are taken into account.

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Shopping Feature for Shorts

Following TikTok’s announcement of in-app shopping in the U.S., YouTube Shorts is now following suit to stay competitive.

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New Instagram Feed?

Users should be able to choose between the square feed and a 4:5 format on their profile in the future.

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60 second videos

YouTube Shorts can now contain sounds that are up to 1 minute long.

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New navigation tab

When you open the app, you can now choose between the “Friends”, “Following” and “For you” home pages.

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In-App Shopping

The new shopping feature is already being tested on TikTok in the USA. TikTok sees it as a potential competitor to Amazon.

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Message button for Feed Postings

On Instagram, it is now possible to add a feature under posts in the feed that allows users to contact them directly.

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Pinterest launches „Shuffles“

This is an app that allows users to create collages and post them to Pinterest.

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„Smart Replies“ on YouTube

It should be possible to reply directly to the comments under one’s own video with suggested answers. Phrases such as “Thank you!” or “Same here” will be suggested.

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Exclusive story content

Instagram is working on Stories that only followers you follow can see.

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Ask me anything

Users will soon be able to ask questions on other Instagram profiles.

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New Instagram Feature: Glimpse

The function of Glimpse is very reminiscent of BeReal. Users are supposed to take pictures with the front and back cameras at the same time for the story, which they can then share with their friends. However, they can only see the pictures when they use Glimpse themselves.

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Finally here: in-app scheduling tool for Instagram

From now on, posts, reels, and carousel posts can be scheduled directly through the app. These are saved for 75 days.

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Reels Achievements for Creators

To encourage users of the app to post even more reels, so-called “Achievements” can now be unlocked. These include, for example, “The first video in collaboration with another creator” or “Posted more than one reel in the week”.

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Music for Instagram Postings

In the future, it is supposed be possible to add music not only to stories, but also to posts.

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Animated Avatar Sticker Reactions

Instagram is working on new reactions for Instagram Story.

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Monetary gifts via Instagram Reels

Users can now send “gifts” to their favorite Creatorn via the reels. These are individual amounts of money. Social media users are already familiar with this feature from TikTok.

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Sharing your location on TikTok

From now on, European users of the app can tag their videos with a location and thus share the location with others.

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Linking products in Reels

From now on, it is possible to use reels to drive users to your website or to view products directly on Instagram.

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New Voice Overs on TikTok

The platform features new “text to speech” voices that users can use for their videos.

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Identity Check on Instagram

In order to prove to the platform that one’s profile is a real person, one can now verify one’s account through selfies.

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Instagram continues to push reels

Users will receive regular push notifications about other users’ new reels from now on.

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„Branded Missions“ on TikTok

This appears to be a feature where users can produce videos on a specific brand topic. If their videos meet the guidelines, they can gain views.

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Automated carousel postings?

LinkedIn is working on converting posts with multiple images to a carousel post.

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Group Chats on TikTok

In the app, it is now possible to start a conversation with multiple users at the same time.

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Blocking multiple accounts

When users block accounts, they can directly block that user’s future accounts as well.

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Nudges to be nice

Instagram introduces a feature that reminds users via pop up to stay nice and not send hate comments or messages.

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Similar sounds for reels

Instagram is working on a feature that finds similar sounds to popular sounds.

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Shoppable Links for more Creators

YouTube is rolling out the feature to more creators on the platform.

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TikTok Pulse to be launched as a source of revenue

TikTok gives Creators more ways to earn money when using Pulse Ads. Creators must have at least 100k followers, post 5 videos in 30 days and be at least 18 years old.

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Edit captions after uploading

On TikTok it now seems to be possible to edit added captions even after uploading.

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Schedule Instagram posts in the app!

Good news for all social media managers: From now on, the app can be used directly for scheduling Instagram posts. Previously, this was only possible via the Creator Studio.

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Branded Content Tag for Reels

From now on, all users can mark their reels this way.

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Podcasts on TikTok soon?

The platform is reportedly working on its own podcast app.

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Live videos only allowed for 18 and over

The minimum age for going live on TikTok will be raised from 16 up to 18.

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Music on your own profile

On Instagram, it is supposed be possible soon to accompany one’s own profile with selected music. This would allow users to show themselves even more personally.

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Search popular reels on Instagram

Reels that are currently popular with the community can now be searched through the Discover page.

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3D sticker on Twitter

Twitter released new emojis and stickers in 3D style.

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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
What the Inf***ncer

Expert
Talks

28|11|2022
#26 Creator Marketing auf Pinterest: Pins und Performance
25|10|2022
#25 Customer Influencer - Kunden als Markenbotschafter
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#24 Creator Bindung in Krisenzeiten
26|09|2022
#23 How to not get lost in the Black Week madness!
Have you already marked November 25 i...
Duration: 22:56 Min
12|05|2022
#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
TikToks, Reels oder doch lieber YouTu...
Duration: 35:40 Min

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